Top Belk Projects
Perrine is a founder and core team member of the Belk Culture Shop. Since its launch in February 2021, the Culture Shop has highlighted underserved communities and given donations monthly, as well as diversified Belk’s vendor-base with minority-owned brands.
Belk Naughty or Nice Holiday Influencer Party
Perrine lead a team that hosted and executed a fun and interactive holiday party for local influencers and content creators. She was able to be the event’s emcee and this event drove sales and traffic to Belk.
Belk Influencer & Employee Advocacy Program Campaigns
Perrine manages and creates monthly influencer campaigns and social media content strategies to implement influencer and user-generated content
She also created, oversees, grows and evolves the Belk employee advocacy “Belk Insider” program.
Top-Performing Events & Campaigns
Meet Your Match
I created the first ever store-wide Black History Month events for Belk in February 2020.
Meet Your Match featured networking, foundation matching, natural hair demos, refreshments from black-owned businesses and more in eight Belk stores.
FPM Galentine’s Yoga
In honor of Galentine’s Day, I hosted and created the first in-store yoga class and interactive event at Belk SouthPark.
This event featured a free one-hour yoga class, a photo-booth, healthy refreshments, plus, on-site massages and facials.
You Glow Girl Cause Marketing Campaign
This campaign features a t-shirt that gives back. I was able to lead this You Glow Girl campaign from beginning to end and selected 3 amazing women Belk associates as our models in honor of Women’s History Month.
100% of proceeds for this You Glow Girl t-shirt goes to Girls Inc.--a non-profit that inspires girls to be smart, strong and bold.